It already has the support of Fisher-Price as master toy and Egmont as master publishing partner, now, with the brand just a few weeks away from its High Street debut, Classic Media has revealed further partners for Guess with Jess.

Newly signed licensees Jumbo (puzzles and games); Trademark Collections (bags and accessories); VMC Accessories (dress-up); BBC Worldwide (Cbeebies Animals Magazine); and Zap (bedding) join the existing line-up.

This includes TDP & Aykroyds (nightwear/underwear); Cohen & Wilks (outerwear); Misirli (socks/hosiery); Hall & Associates (health and beauty), Redan (UK multi character magazine partner), Universal (DVD) and Bacup Shoe (footwear).

Products will begin to hit retail in May, when the publishing range rolls out, followed by apparel and Fisher-Price's toy line in July. This will feature six skus including beanies, basic and feature plush, interactive ELA, bath toy and figures.

Egmont, meanwhile, is readying sticker books, activity books, story and novelty books for next month.

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"We're really thrilled with the response to Guess with Jess since its UK broadcast debut on Cbeebies back in November and are excited to announce further licensing partners for the brand," said Claire Shaw, VP of consumer products at Classic Media.

"We've had a fantastic response from retailers across the board to the Fisher-Price range to date and look forward to a strong consumer products offering hitting UK shelves imminently."