Giochi Preziosi and Marathon Media are expanding the Gormiti brand into the Middle East.

East-West Licensing has come on board as the agent for the property and will be looking to grow Gormiti even further outside of its core toy line, which is distributed by New Boy.

The firm is the latest addition to Gormiti's established network of agents. East-West joins Marathon Media (France); Mediaset (Italy); Planeta Junior (Iberia/Greece); Plus Licens (Nordic and Eastern Europe); Telescreen (Benelux); The Licensing Company (UK, Germany, Austria, Switzerland); JTMG (US, Canada); Sinerji (Turkey); Yooka (Israel); Character Licensing and Marketing (South Africa); Wild Pumpkin (Australia, New Zealand); Tycoon Enterprise (Mexico, Central America, Caribbean, Colombia, Venezuela, Ecuador, Peru and Chile); IMC (Argentina) and Luiz Angelotti (Brazil).

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