New names to join this year’s show include Sony Computer Entertainment, Ubisoft, Sea World and Atlantyca.
More than 100 first time exhibitors have signed up for the 2010 show from a diverse range of sectors ranging from entertainment to interactive to fashion.
Among the new names to the show are Atlantyca, Live Nation, Saban, Sea World (Busch Entertainment), Sony Computer Entertainment, The Sharper Image, Ubisoft and Vermont Teddy Bear.
Federico de Bellegarde, vice president of licensing at The Sharper Image commented: “The Sharper Image’s objective at Licensing International Expo 2010 is to partner with best-in-trade manufactures with significant product development capabilities.”
Jean Raymond, licensing sales director at Ubisoft added: “Ubisoft is continually looking for licensing opportunities that transform our video game brands into a 360-degree entertainment experience, whether that’s through toys, comic books, movies or board games.”
Exhibit hall staples will also be present at the show, including: 4Kids, American Greetings, BBC Worldwide, Beanstalk, Cartoon Network, Disney, Dreamworks, FremantleMedia, Hasbro, Lucasfilm, Marvel, Mattel, Paramount, Rainbow, Skechers, Sony Pictures, Twentieth Century Fox, United Media, Universal, Warner Bros and many more.
Last year’s Licensing International Expo hosted 400 exhibiting companies, representing over 7,000 brands and licences. Organisers claim it is the largest, most diverse collection of properties available for licensing worldwide.
Licensing International Expo takes place at the Mandalay Bay in Las Vegas, June 8th to 10th, 2010. Visit www.licensingexpo.com for more information.