“We’re spending a lot of time fine tuning our licensing strategy,” states Penguin’s Eric Huang, “the marketplace is so competitive – more so every year – that we must ensure we focus on quality rather than quantity.”

The last 12 months have been busy ones, not just in the licensing division at Penguin, but for the company as a whole and the publishing industry at large, especially taking into account the announcement of the iPad and various other digital initiatives which could see the face of the sector change forever.

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