“I guess we’re fortunate that the Force continues to be very strong with boys around the world; the 33 year-old Star Wars franchise continues to perform like the Energizer Bunny of the licensing industry – just going on and on, year after year.”

Paul Southern, senior director of domestic licensing and marketing at Lucasfilm, opens our interview with one of the best metaphors I’ve ever heard.

To read the full interview, click here.

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