Raft of new licensees appointed in the US across wide range of categories.
The Jim Henson Company has brought the total number of licensees for its Dinosaur Train property to 23 in the US.
Most recent additions to the drive include DecoPac (cake toppers); Anagram (balloons); Cranston (fabric); Kidz World (furniture); Pacific Play Tents (tents/slumber bags/chairs); Publications International (sound, look and find books); and VM Global Manufacturing (scooters/skates/bikes).
"The Dinosaur Train licensing programme continues to gain momentum and we are excited to add these latest licensees to our ever growing global team," said Melissa Segal, SVP of global consumer products at The Jim Henson Company. "We are thrilled with the retailer response heading into the launch."
Current global licensees for the brand include Learning Curve, Crayola, Hallmark and Mega Brands.