Red Central ramps up

News

Samantha Loveday Jan 18 2008, 10:15am

Brand management and product design expert joins forces with IP marketing agency.

Red Central has moved to enforce its position within the entertainment industry - with Tamara Dixon, brand management and product design expert, joining up with the firm.

Since leaving Warner Bros in early 2007 to set up her own company, Dixon's clients have included Cartoon Network, Disney, BBC, Global Brands, Marvel and Warner Bros. Her work has encompassed everything from creating the concepts for a family of fairies to brand extension strategies for the 2010 FIFA World Cup.

The combined businesses with continue to trade as Red Central, with the firm hoping that the combined reputation of itself and Dixon will further establish it within the brand extension marketplace.

"Whilst we currently share a number of clients, this move will give me the opportunity to work with a far wider range of the global entertainment industry's leading companies; many of which are already using Red Central to help maximise their brands and their profits," said Dixon.

Red Central director Steve Pearce (pictured with Dixon) added: "Tamara joins us as we go through an unprecedented period of international growth."