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Hidden City and MJA bring Gipsy SAS on board with equestrian-based brand.
The licensing agent for Hidden City's Bella Sara brand in France, MJA Licensing has secured a deal to bring plush toys to the territory.
Gipsy SAS will be producing a wide range of Bella Sara plush. Each toy will include a secret code, which when activated on BellaSara.com will unlock a digital object.
The first wave of plush is due to arrive in France this autumn.
"We are very enthusiastic about this partnership," said George Stetar, senior VP licensing and international business, Hidden City Entertainment. "We are confident that the plush toys will be a large sensation among Bella Sara fans."
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