Teletoon Canada has appointed a new creative director.

Matthew Waddell will be responsible for the branding, on-air promotion, graphic design and off-channel creative for the Teletoon, Teletoon at Night and Teletoon Retro brands in both English and French.

He will also lead the Teletoon Studios team in the development of creative ideas and the delivery of all on-air elements, sales promotions and network marketing support.

Waddell joins Teletoon following a nine-year spell at Astral Television Network, where he served most recently as associate creative director.

Advertisement