Chorion is aiming to further expand the reach of its classic Flower Fairies property, appointing two licensing agents to represent it across Europe.

CPLG will handle the brand in France, Germany, Italy and Benelux, while Bulls Licensing will act across Scandinavia.

Both agents will work with Chorion to launch programmes in these new territories, aimed at younger, more contemporary audiences, as well as the more traditional consumer groups.

"Flower Fairies is a timeless brand with worldwide appeal for both young and old," said Bettina Koeckler, SVP licensing, EMEA at Chorion. "We are excited to have signed CPLG and Bulls, both of whom will be strong licensing agents for us in Europe, helping us to expand the business for this global franchise."

Flower Fairies has over 85 licensees worldwide, with key categories including gifting, stationery, collectables, homewares and toys.

Advertisement