2entertain is launching a new retail initiative to support its range of pre-school titles, with the arrival of Tiny TV Stars being backed by a 'buy one, get one free' promotion on 12 new releases.

Tiny TV Stars will debut on September 6th and will feature new content from key children's brands. Titles will include episodes new to DVD from Waybuloo, In the Night Garden, Chuggington, Timmy Time and Shaun the Sheep, plus it will also include the launch of Dirtgirlworld.

2entertain will roll out in-store support such as free standing display units and a press advertising campaign. All 12 titles will be priced at £12.99, with the BOGOF promotion stickered on-pack and across all marketing and POS material.

"We're consistently looking at fresh ways to support our new release titles within the pre-school market," explained Mel Beadon, brand manager at 2entertain. "We devised this Tiny TV Stars promotion to pull together our market leading content in a launch that delivers both high quality, new to DVD content and great value to the customer."

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