Competitive
London

Partners join programme in Greece, Benelux and Portugal.
LazyTown has signed a number of new deals in Greece, Benelux and Portugal.
Stationery, backpacks and back to school items will be produced by GIM SA - the agreement covers Greece, Southern Cyprus and Malta, with products due to launch in early 2011.
In addition, Star John Papadopoulos & Co will produce PVC balls from early 2011.
A publishing deal has also been secured with Big Balloon to cover the Benelux region. The agreement will consist of story books, magazines and comics, with titles arriving in November/December.
Finally, Educa is the latest partner to come on board in Portugal. The company has taken the licence for puzzles and board games, with product launching in January 2011.