Lavish Rights has received a strong initial reaction to its latest character property, Luv Me Buddies, signing up 28 new agents across various countries.

Companies have signed up to the brand in the US, UK and Europe, including Greece, plus Russia, Japan and Korea, according to the firm. These include Ignition Licensing, 2-Dream, License2Brand, Jewel Branding & Licensing and Characterline.

"We've been blown away by the response," admitted Lavish CEO, Marc Todd. "The interest has been overwhelming."

There are currently 25 Luv Me Buddies, with further characters being launch soon. A consumer website launched is also being planned.

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