News
US: NASCAR apparel line gears up
Samantha Loveday Jan 28 2008, 10:07am
Comments (1)
Outerstuff plans collection of branded clothing, while fellow US firm Play Along to debut line at US toy fair next month.
Youth sports apparel specialist Outerwear is to launch a new line of NASCAR branded clothing.
The firm already has licences with the NFL, NBA and NHL. It has now signed licensing deals with top drivers such as Dale Earnhardt Jr, Jeff Gordon, Jimmie Johnson, Kasey Kahne and Tony Stewart for its t-shirts, jerseys and sweats.
The Outerstuff line will range from newborns to older boys and girls. Most of the product will be driver-specific, as well as NASCAR generic, said the company.
Meanwhile, fellow US firm Play Along Toys is also planning a line of NASCAR-licensed products for release in the autumn. The collection is due to be unveiled at the American International Toy Fair in New York.
Comments
“That Costs Some Flow”
Posted by: RonRipple.com - Jan 29, 7:11pm
You know that company is spending some SERIOUS flow on licensing all those monster sports organizations. They can license RonRipple(dot)com gear when they're ready... I'm not half as expensive as the other guys. =]