Lavish Rights has added another agency to its roster for the Luv Me Buddies property.

Blue Chip Brands will handle the character property in Australia and New Zealand.

Lavish has already secured agency representation for Luv Me Buddies in the US, Canada, South America, the UK, Europe, Far East and Arabia. It has also signed Commonwealth Toy and Gift for international distribution for plush, hitting stores early in 2011.

Key focus now is on giftware and apparel.

"We are delighted to be working with Lavish Rights in representing Luv Me Buddies," said Anthony Harvey, CEO at Blue Chip Brands. "We believe it has amazing potential in the female tween market and are particularly excited about the opportunity for the collectible plush to establish a strong foundation for the brand.

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"We will then be looking to pursue the key categories of apparel, sleepwear and fashion accessories, which are perfectly suited to the brand and the target demographic."