News
SPRING FAIR 08: Sony BMG debuts gift range
Helen Jacobs Feb 5 2008, 2:21pm
Sony BMG introduces its Entertainment for Life brand to visitors to Birmingham's NEC.
The firm has developed a line of music-related gift products including CDs, artist gift packs, framed artwork and gift-voucher cards.
It is also entering the ethical products category with a range of classical albums in fully biodegradable packaging, which are certified to be 100 per cent carbon neutral.
Pete Leggatt, Sony BMG commercial markets VP said: “This event is an incredibly thrilling step for us as we look to develop our relationships with the wide range of retailers we know we’ll meet at Spring Fair.”
