Lavish Rights has signed a new deal with Alicom Licensing.

The deal will see Alicom representing the Luv Me Buddies property in Sweden, Denmark, Finland, Norway and Iceland.

The brand is now represented in over 70 countries.

"The direct consumer research that Lavish Rights has done has clearly had an impact on the Luv Me Buddies brand development," said Alicom's Karl-Johan Rydberg. "We are pleased that this is such a fresh brand, with graphics that have clear contemporary appeal.

"We are very encourgaed that Luv Me Buddies will be well received across the Nordic territories. It is such a global brand."

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