We can be one of the biggest brands in sports, says UFC

We can be one of the biggest brands in sports, says UFC

Mixed martial arts property growing across Europe and the UK; 22 partners on board worldwide.

Launched in 1993, Ultimate Fighting Championship is best described as mixed martial arts. Athletes compete under the unified rules of MMA, combining five Olympic sports – boxing, Greco-Roman wrestling, freestyle wrestling, Judo and Tae Kwon Do – with traditional martial arts including Muay Thai, Brazilian Jiu-Jitsu, karate and kung fu.

UFC bouts take place in a specially designed fenced ring called the Octagon, across seven weight divisions, each with a single UFC World Champion.

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