“Bob & Peski is another global character brand in our portfolio, and is being developed in a different style to our others.” said Marc Todd, CEO of the Lavish Group.

“It’s retro in feel with lots of humour. We find ourselves associating with the characters and their frustrated scenes of attempted domestic bliss…! You have to see them.”

Jane Evans, director of JELC, added: “Bob & Peski is one of the freshest and funniest cute brands we’ve seen for ages.

“The creative graphics lend themselves perfectly to such a wide range of product. If you liked Kath Kidson and want to revamp your range, Bob & Peski is it.”

The deal represents Lavish Rights’ continued steady growth as strategic IP creators in London. Lavish’s plan to expand its portfolio of character brands is reaffirming its target position with licensing industry.

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