2010 turned out to be the break out year for Ludorum’s pre-school property, Chuggington. It made the successful transition from show to shelf – “having a popular show does not necessarily mean that consumers will want to purchase product,” chips in Julian Day, brand owner Ludorum’s VP UK consumer products – but at the same time managed to catch the attention of some high profile international broadcast partners too.

To read the full interview, click here.

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