Kinnerton claims to be the first UK company to seriously base its confectionery offering around the concept of character merchandising.

Kinnerton was established in 1978, named after the street where Clive Beecham, the founder, lived.

Operating with a desk and a typewriter from a small office in Nottingham Place in London, Beecham, together with Andrew Sellers, a business colleague, created and marketed a small range of novelty confectionery products based around the Disney licence they had exclusively secured.

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