Licensing Industry

BRAND PROFILE: Dangerous Book for Boys

Licensing.biz staff Feb 11 2008, 5:22pm

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Find out what's in store for the big hitting publishing brand for 2008 and beyond.

First published in June 2006, The Dangerous Book for Boys has surpassed all expectations, going on to shift over three million copies worldwide.

And now, the first licensed products are beginning to appear, to turn it from just a publishing phenomenon into a well-rounded brand. Hasbro is planning board and travel games, there will be magic trick sets from University Games, plus jigsaw puzzles and calendars.