Lavish Rights continues to notch up the deals for Luv Me Buddies, with construction toy company Plenty Play the latest to come on board.

Alicom Licensing - Lavish's agent for Northern Europe - inked the deal, which will see a range of branded children's construction kits launch.

"The educational play value and quality of the kits are very strong," said Vanessa Champion, MD of Lavish. "The Luv Me Buddies characters lends themselves to a creative product design, and from the beginning, we have worked with and signed licensees who understand this and have the imaginative and design nous to create some amazingly different products."

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