Launching a brand new pre-school property into the marketplace is never easy. For every success story – such as In the Night Garden or Fifi and the Flowertots – there are many more which never even make it to broadcast stage, let alone have a consumer products programme.

It’s early days for The WotWots, but the signs – such as Hasbro as toy partner - are positive.

The show first launched in New Zealand on TVNZ in 2009 and in Australia the same year on ABC1 and ABC2 – with the series placing in the top seven per cent of programming for the 0-4 demographic for the year.

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