Hidden City Entertainment continues to grow the programme around Bella Sara, appointing Kelley and Company to produce themed water bottles and travel mugs.

Due to arrive this spring, the products will be available in tack stores, feed stores and internet equine sites throughout the US and Canada.

"The equestrian channel has always been important for Bella Sara," said George Stetar, SVP of licensing and international business at Hidden City Entertainment. "Kelley and Company has been a partner of ours with the Bella Sara Trading Cards, so having them on board as a licensee is a natural."

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