“When we first got involved with the brand we had absolutely no doubt how big it could be from a licensing perspective, simply because brand recognition is so huge,” says Mark Hurry, director of licensing at Space Enterprises.

The classic, surreal humour of Cleese, Palin, Idle and company is enjoyed worldwide and the Monty Python brand is a hallmark of quality comedy. Although the great brand recognition is a clear advantage, Space had worries over the sheer size of the Python canon.

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