GIRLS MONTH: Sector Guide Special

GIRLS MONTH: Sector Guide Special

Our exhaustive look at some of the key brands targeting girls of all ages is now online.

From pre-school hits such as Charlie and Lola, Sesame Street and Fifi and the Flowertots, through to older skewing properties including Hello Kitty and Bang on the Door, and evergreen favourites like Peppa Pig, the girls sector is packed full of success stories.

Here, Licensing.biz takes a look at some of the main properties currently performing well in the sector, and the latest happenings in their licensing programmes.

To read the full guide, click here.

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