News
INTERVIEW: Katie Foster, Director of Brand & Licensing, Europe, LazyTown
Samantha Loveday Feb 18 2008, 9:49am
The new head of LazyTown Europe talks Sportacus and tackling children's health.
"LazyTown is the only global brand dedicated to children's health; we like to think of it as a lifestyle brand, and we know that it takes some work on our part to inform people about this; but we are getting there, step by step," Katie Foster, the new European director for brand and licensing at LazyTown explained Licensing.biz.
The dedicated London office opened in January, and since then Foster - along with Catrina Stock - has been working hard at establishing relationships with all the current LazyTown agents and forming her plans for the future.
To read the full interview with Foster, simply click here.
