Nelvana Enterprises has given its European licensing business a boost, appointing a new head for the division, based in its Paris office.

Antoine Erligmann has worked in the European licensing business for more than 15 years, most recently as licensing director at Smoby. He also held senior positions at Warner Bros Consumer Products and Carrefour International.

In his new role at Nelvana, he will be responsible for developing and implementing consumer products business plans and strategies for Europe and will also supervise consumer products activities in the UK and Benelux.

In addition, Erligmann will develop and oversee marketing plans for key European territories.

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