The deal follows agreements with Poetic Gem for adult apparel, and Iron Gut, which uses classic Shoot covers and imagery in framed, limited edition wall art.

Samuel Eden has also re-signed a licence for Shoot socks, having scored a sales success with the brand last year.

Rob Corney, MD of Bulldog, said: “I think a lot of Shoot’s appeal lies in the fact that it’s a non-partisan football brand, without any of the associated risks that retailers can face when stocking team-specific merchandise.”

“Since we introduced Shoot to the licensing community we have attracted a huge amount of interest and these latest deals add to what is an increasingly strong programme,” he added.

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