American Greetings Properties is continuing to build the Care Bears apparel licensing programme in Italy.

Its agent in the country - Starbright SRL - has renewed the agreement with Fix Design.

The new deal covers shirts, polos, hoodies, sweatshirts, shorts, sport jackets, belts, fashion bags, rucksacks, backpacks, cases and pants.

"We are happy to be furthering our relationship with Fix Design to bring more wonderful Care Bears products to their fans in Italy," said Carla Silva, VP, global licensing at AGP.

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