News
US: MGA signs Top Model
Helen Jacobs Feb 22 2008, 9:56am
Comments (1)
Firm teams up with CBS Consumer Products for new line of fashion dolls based on US series.
MGA Entertainment has partnered with CBS Consumer Products to roll out a new collection of fashion dolls based on America's Next Top Model.
Set to debut in the US this spring, the product line launches with three characters in two clothing lines - swimwear and casual daywear. The individual dolls come with a bonus daywear outfit and accessories.
The swimwear dolls are expected to retail for $9.99, while the daywear dolls will be priced at $14.99.
MGA president and CEO, Isaac Larian, said: "America's Next Top Model has been such an extraordinary phenomenon and MGA is proud to unveil the only line of fashion dolls from the hit TV show.
"We strongly believe in the show's message of pursuing one's dreams and hope that this doll line continues to promote that same message."
Liz Kalodner, executive VP and general manager of CBS Consumer Products, added: "The new fashion doll line extends the America's Next Top Model experience, enabling girls to explore a world in which creativity and individuality are valued."
There are no details on UK availability as yet.
Comments
“How fashionable?”
Posted by: model citizen - Feb 22, 12:23pm
Is MGA's move to replicate 'wanna-be-models' and market them to young, impressionable girls suitable? Do young girls really need another lot of scantly clad, overly thin women to 'look up to' or 'be like'?