Competitive
London

The creator of Baby Jake on how a gender neutral brand can have universal appeal.
Darrall Macqueen was founded in 2000 by myself and business partner Maddy Darrall as a kids-focused production outfit.
We’d just spent five years at Disney UK where we had creative responsibility for children’s live weekend ‘magazine’ shows across Europe and Africa. Our live action shows (Disney Club, Diggit) were the sort of shows that included Disney animations as part of a two-hour slot. I found myself involved in fascinating meetings approving European money for new animation series like Recess (produced by Disney’s animation studios in LA). At the time, I didn’t realise how valuable this animation learning would prove ten years later.
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