The new deal marks Carte Blanche's move into the toy industry with the evergreen Tatty Teddy property and its spin off brand - My Blue Nose Friends, which was launched in 2008. The two brands have joined together as a linked concept for the toy industry, with a new logo.

Flair is set to offer a creative play range which will include message makers, bead sets, re-usable gel stickers and headband decorating kits.

To read the full story on sister site ToyNews Online, click here.

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