Electrical supplier to create personal care and bedroom accessories for Hallmark brand.
Hallmark has added The Beauty Works to its growing Forever Friends licensing programme.
The firm specialises in miniaturised professional salon health and beauty equipment.
"We're extremely excited to take on the Forever Friends licence with plans to produce a brand new, exciting and fun range of personal care and bedroom accessories for all ages," said Natalie Browning, marketing manager at The Beauty Works.
Julie Michell, licensing manager at Hallmark, continued: "We're delighted to be seeing the continued expansion of the Forever Friends licensing programme with the addition of Beauty Works.
"As plans are underway to celebrate Forever Friends 25th anniversary in 2012, the timing is perfect and we're very much looking forward to seeing some gorgeous and cute new product."