Having found in June that her Poppy the Cat licensed T-shirts were still selling, three years after the deal was signed through online T-shirt company, redmolotov.com, founder of Daisy the Cat (stand D134), Esther Clarke signed up for Brand Licensing Europe.

She says: "The sales were very small but it encouraged me to think through my potential as a publisher/designer and take the opportunity to develop Daisy the Cat."

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