Children's programming firm expands portfolio with iconic property.
Abbey Home Media Group has signed a major distribution deal with Sesame Workshop to exclusively distribute selected DVD titles in the UK and Eire.
The first title - Elmo's World - rolled out at the end of February, with further releases due this year and in 2009.
Elmo's World features such episodes as Wake Up Elmo and Dancing, Music and Books, with the DVD aiming to engage the pre-school audience with music, animation and live action footage. It also includes a 'good behaviour' chart and star stickers.
"We share a common philosophy with Sesame Workshop on the content of pre-school programming by offering strong educational values in a fun and entertaining way for families to enjoy together," said Ian Miles, CEO of Abbey Home Media Group.
"This agreement is the perfect new addition to our diverse pre-school portfolio."
Scott Chambers, VP and general manager of publishing, home video and audio at Sesame Workshop, added: "We are thrilled to work with Abbey to offer children a play date with Elmo and all his friends."