Smith & Brooks has got off to a strong start with its footwear division, signing up Hallmark's Forever Friends brand.

"Our new footwear division comes with an established team who have a wealth of experience and will be working with the latest trends and fashion shapes to give a unique twist to the Forever Friends product at retail," explained Mark Segalov, MD of Smith & Brooks.

Julie Michell, licensing manager at Hallmark, added: "We are delighted to add Smith & Brooks to our ever growing licensing programme and are really excited about working with them.

"The designs are looking gorgeous and are appealing for everyone from babies to adults. With Forever Friends celebrating an amazing 25 years next year, the timing couldn't be better."

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