Brands
Events
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
25 per cent of the plush sales will go towards helping baby hedgehogs survive the winter.
For every plush Hugo the Hedgehog sold John Lewis will donate £2.50 of the £10 fee to the RSPCA's wildlife rescue work, which includes help for baby hedgehogs.
Although most female hedgehogs give birth once a year, some will have a second litter of hoglets around October. Hoglets born later in the year have a much lower chance of surviving the winter.
The Hugo the Hedgehog plush, dressed in a red scarf and with soft furry spikes, comes with a swing ticket to let buyers know about the RSPCA initiative.
RSPCA trading manager Cathy Snow said: "Wildlife rescue and rehabilitation is a very important part of our work — and hedgehogs are among the animals that benefit most, especially at this time of year. Raising awareness of wildlife needs with this delightful John Lewis plush will be of enormous benefit to our work — and sales of Hugo will boost funds that allow us to continue helping animals in England and Wales."
The deal represents another boost to the RSPCA's licensing programme. JELC is working alongside the charity on a consultancy basis and is looking into deals for apparel, giftware, housewares, stationery, publishing, pet food, wild animal food and pet accessories.
Advertisement
Sarah Dare, assistant buyer, seasonal events, John Lewis Partnership, said: "We were thrilled when our design studios presented us with Hugo and even more delighted that Hugo was able to support our long-standing commitment to the RSPCA. He’s cuddly, friendly and a lot of fun. We think he will be very popular in the run-up to Christmas and do a lot of good for his brothers and sisters in the wild."
The Hugo the Hedgehog plush has been on sale at John Lewis since October and can be seen in window displays and on Christmas trees in every store.
Why are you protecting the RSPCA by deleting negative comments about them?
Is it good business to protect an organisation who are falling far short of their remit?
You, sirs, are as bad as the RSPCA
untill the rspca stop lying and act i really dont think so blue cross and red wings has my money
As a FORMER John Lewis customer, I will be boycotting their stores because of the above actions. If you check the press you will see a never ending catalogue of failures to assist animals in severe distress. A charity like the Blue Cross is far more deserving of the funds which will be spent on the welfare of animals and not on constant advertising!
Perhaps John Lewis would like to look at the kill figures for the RSPCA, more than 60,000 animals last year. So what do they actually do with the £120 million a year they get in donations.?
And if you delete this comment, I will not only boycott you, I'll spread the word as to why. This country still has free speech !
Why not give the money to a society that actually helps hedgehogs? There are sure to be several local to John Lewis stores.
I'd like to know (re a friend's suggestion) as to why St Tiggiwinkles was not given this money? They have been around for many years now and do excellent work for ALL wildlife.
No doubt John Lewis will look at all the negative comments pertaining to this promotion and dismiss them as a minority of disillusioned people looking to vent their spleens against another successful organisation. The thing is though, that every day, more and more people are becoming aware of the RSPCA's inadequecies re animal welfare with the result; their donations are dropping. What I don't understand is this; you employ people on high salaries to promote and increase sales yet these people fail to understand the growing dismay of the general public at the inactions of the RSPCA which in turn will eventually turn your customer base against you. Hardly a long term marketing strategy is it? This is not a marketing promotion to be proud of especially given the RSPCA's policies on reported wildlife. Incidently, if this post is removed believe me, I will be telling everyone about it.
