US licensee Vandor has grown its roster of brands - which already includes Star Wars, Elvis Presley, The Beatles, Barbie and Muhammad Ali - with the addition of the Grateful Dead.

Fans of the band will now be able to pick up drinkware, tin totes, stationery, shopper totes and clocks featuring their imagery.

On top of this, the firm is also planning to roll out some 52 new products this month across a range of licences. Acrylic travel cups and double wall ceramic travel mugs will be introduced, in 11 and eight different designs respectively.

"Products and pop icons are being packaged for seasonal appeal around Mother's and Father's Day, back to school, holiday gifting giving and more," said Stacey Dobkins, Vandor's VP of licensing and marketing. "Vandor will also help retailers capitalise on the many milestones enjoyed by our legendary licensed properties with special displays throughout the year."

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