Sun-Mate grows roster with addition of key brands

Hello Kitty Kiss, Star Wars and Spider-man among newcomers to portfolio.

Sun-Mate Corporation has added a wide range of entertainment brands to its portfolio, including the North American licensing rights to the Hello Kitty and Kiss project.

Among its deals, Sun-Mate will be developing ATM machines, arcade style games, table top games and guitars based on the Star Wars brand, while Spider-man and other Marvel Heroes will be featured on keyboards, drums, ATM machines and other outdoor activities in the US.

The firm will also be developing various pinball game machines under the Power Rangers brand for the US market, incorporating the themes of fitness, responsibility, team work and helping others.

Outdoor and backyard games will also be developed under the WWE brand, while US consumers will also be able to buy WWE shooter blasters, pool and beach toys, water guns and vinyl balls.

Meanwhile, products launching under the eagerly awaited Hello Kitty Kiss brand will include cameras, MP3 players, mobile phone cases, iPhone cases, laptop cases, microphones, headsets, headphones, SMS text messengers, PDAs, musical instruments, electronic watches, boom boxes, speakers, walkie-talkies, amps, ATM machines, karaoke machines and doll houses.

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On top of all this, Sun-Mate has also picked up the global rights for Public Zoo, and will be rolling out personal electronics and accessories based on the character-inspired clothing line.

Other brands joining the line-up include Union Pacific, Chevron, Texaco and Gulf.

"We are thrilled to be partnering with some of the most widely recognised and popular brands on the planet," said Rami Ben-Moshe, president of Sun-Mate. "Sun-Mate's nearly three decades of demonstrated expertise in developing consumer products for the world market ensures our partners that their brands will be well represented by high quality goods."

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posted by crystalspade Jan 18, 2012 at 3:26 am
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On top of all this, Sun-Mate has also picked up the global rights for Public Zoo, and will be rolling out personal electronics and accessories based on the character-inspired clothing line.

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