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Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
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Nine million Mudpuddle Farm books to be given out over next four weeks after HarperCollins deal.
The traditional Happy Meal toys are making way for books over the next four weeks, after McDonald's struck a deal with HarperCollins to give out nine million Mudpuddle Farm titles.
The deal will mean the fast food chain will briefly be the UK's biggest retailer of children's books.
A finger puppet relating to the series of books, will also be included in the Happy Meal.
The Telegraph has the full story here.
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