Brands with Influence is to work with United Agents and Kate Humble to develop a line of merchandise and brand partnerships.

The move follows on from Humble's recent venture into farming, as well as her new weekly column in the Saturday Telegraph Magazine.

"As a much-loved TV presenter, president of the RSPB, Telegraph columnist and world renowned traveller, Kate has a fantastic profile," said Martin Lowde, MD of BWI. "We are really inspired by her ambition and desire to create innovative new product ranges to reflect her experience and values."

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