The first line of Fruit Ninja toys and electronic items are due to hit shelves later this year, after Jazwares signed up as the master toy partner for the hit app.

Inspired by the 'fruit-slicing, action packed' adventures, Jazwares' new range will include figures, plush and electronics with interactive features to bring the app to life.

For example, the figures and plush will feature splat sound effects, slicing features, ninja blades and branded bandanas, while electronics will include Fruit Ninja-themed headphones and speakers.

"Jazwares is extremely excited to add Fruit Ninja to our successful roster of licences," said Laura Zebersky, EVP sales at Jazwares. "We hold the master toy licences for some of the top television shows and children's properties available, and there is no doubt that we are ready to move into the app category.

"Fruit Ninja is a fun, colourful and unique app that will translate well into toys and electronics."

Advertisement

Shainiel Deo, CEO of Halfbrick Studios, added: "Fruit Ninja is one of Halfbrick's most recognisable brands, so it is important that Fruit Ninja toys and consumer electronics are an extension of the app, providing consumers with an experience that's just as satisfying."