Play by Play to showcase new collection in Germany and the Intergift fair in Madrid.
The Chupa Chups licensing programme continues to gather pace, with a plush toy range highlighted at two trade fairs next week.
Play by Play - part of the Famosa Group - will launch the line of different size plushes inspired by the most popular flavours of the brand.
The firm will present the products at Intergift in Madrid between February 1st and 5th, and at Spielwarenmesse between February 1st and 6th.
Products will be available from March across several European countries.