Major film releases, evergreen brands and live experiences will drive the firm in 2012.
Warner Bros Consumer Products is gearing up for a busy year, with UK general manager Paul Bufton confident about the year ahead but still mindful of the “challenging and unpredictable” economic environment.
The company has a strong slate including a mix of movie releases – such as Batman and The Hobbit – plus non-theatrical events like the UEFA Euro Championships and the Harry Potter Experience.
Bufton believes that WBCP has its strongest line-up of toy partners ever.
He said: "A great example is Mattel’s Fisher-Price Imaginext toy business, which turns DC characters into toys for toddlers and grosses $100m a year, Lego DC Comics construction toys, the best selling Lego Batman video games and the studio’s commitment to investing in original Batman animation that targets boys."