Art Impressions has got 2012 off to a strong start, signing a number of new licensing deals for its So So Happy property.

New partners include Accessory Innovations for a range of junior and girls' bags, wallets and travel cases; Accessory Zone for bath and beauty items; Berkshire Fashions for headwear and cold weather gear; Buckle-Down for belts and buckles; Krome FX for posters, wristbands and other novelties; Mixo for figural tins; The Northwest Company for throws and related accessories; Rasta Imposta for Halloween costumes; Rock Paper Pencils for stationery; and Skinit for wall decals.

The new signings join Sakar (electronics) and Commonwealth Toys (plush and figurines) in the line-up for the lifestyle brand.

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