News
US: Burger King shows its cards
Samantha Loveday Mar 19 2008, 9:24am
Fast food brand to appear on a line of greetings cards following licensing deal.
It's been described by various internet reports as a 'Whopper' of a deal: Burger King has signed an agreement with Andrews McMeel Publishing which will see the brand feature on a line of greetings cards.
The cards will be available at select retailers from the summer. They will be designed by Andrew McMeel, while Recycled Paper Greetings will produce and distribute them.
"We're always looking for clever ways for the King to surprise his fans," said Russ Klein, Burger King's president of global marketing, strategy and innovation. "Now special occasions will be even more memorable thanks to the King."
