News
Mr Lucky Bags takes Horton to market
Helen Jacobs Mar 20 2008, 9:53am
100,000 Horton Hears a Who bags on their way to retailers.
The first of Mr Lucky Bag’s Movie Special Goodie Bags for this year is about to hit stores, to tie in with the UK premiere of the big screen adaptation of Dr Seuss classic, Horton Hears a Who.
The branded bag contains a movie illustrated poster, confectionery and novelties and is set to retail at £1.99.
Carl Richardson, marketing director, Mr Lucky Bags, told Licensing.biz it is perfect for its target market of children between three and nine.
“Early indications from pre-sales show that the Horton Hears A Who bag is going to do really well,” Richardson said.
The film opens in the UK tomorrow, Friday, March 21st, featuring the voices of Jim Carrey and Steve Carell.
