Henrietta Garnett joins from Cesar to build City of Friends in the territory.
The drive is on to build up City of Friends as a key pre-school brand in the UK, with CreaCon taking on a new UK licensing manager to strengthen its team.
The Norwegian company has taken on Henrietta Garnett to be responsible for building and developing its UK licensing business for City of Friends.
Garnett (pictured) was previously director of UK licensing and apparel for dress up specialist Cesar. Prior to that, she held senior roles at LazyTown, Silverknit and Blues Group.
She will be based in the UK and report in to Linda Vabo, director of product and licensing at CreaCon.
Vabo said: "We are delighted to have Henrietta on board. With fantastic TV ratings, we have now increased our focus on developing the UK licensing business where, over the next 12 months, we aim to grow and maximise the licensing potential of City of Friends to deliver some exciting licensing opportunities for UK partners."